Facebook Is Using Its Newsfeed To Make Itself Look Better…. This Is The Best Reason To #DeleteFacebook Ever

From the “this is really low, even for Facebook” department comes this New York Times story that Facebook is using its own newsfeed to push positive stories about the company. Check this out:

The effort, which was hatched at an internal meeting in January, had a specific purpose: to use Facebook’s News Feed, the site’s most important digital real estate, to show people positive stories about the social network.

The idea was that pushing pro-Facebook news items — some of them written by the company — would improve its image in the eyes of its users, three people with knowledge of the effort said. But the move was sensitive because Facebook had not previously positioned the News Feed as a place where it burnished its own reputation. Several executives at the meeting were shocked by the proposal, one attendee said.

Project Amplify punctuated a series of decisions that Facebook has made this year to aggressively reshape its image. Since that January meeting, the company has begun a multipronged effort to change its narrative by distancing Mr. Zuckerberg from scandals, reducing outsiders’ access to internal data, burying a potentially negative report about its content and increasing its own advertising to showcase its brand.

That’s really bad. Clearly Facebook isn’t even pretending to give a damn anymore. It’s clearly all about the profits no matter what the cost. Despite the fact that racism, anti-vaccine info and other sorts of bad things are running rampant on Facebook.

Here’s what Facebook had to say about this when asked about it by the New York Times:

Joe Osborne, a Facebook spokesman, denied that the company had changed its approach.

“People deserve to know the steps we’re taking to address the different issues facing our company — and we’re going to share those steps widely,” he said in a statement.

This isn’t the way to go about doing this. If you combine this with this other story that I wrote earlier today, Facebook has really sunk to a new low. Even by their standards. Thus the option to #DeleteFacebook looks like the best option as I cannot see Facebook changing their ways.

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