LinkedIn Reveals The 2021 Top Startups List In Canada

LinkedIn has released the Canadian edition of the 2021 Top Startups list, featuring the emerging startups to work for.

Top Startups ranks the emerging companies embracing innovation and the future of work, with this year’s list reflecting the current state of the economy and the world. These growing startups are successfully navigating the evolution of consumer and business needs, and many are leading the way through the #GreatReshuffle, a moment of unprecedented change where employers and employees are rethinking how and why we work.

LinkedIn uses its data to rank startups on the list based on four pillars that are synonymous with successful startups: employment growth, engagement, job interest and attraction of top talent.

LinkedIn Top Startups Canada 2021

  1. Wealthsimple
  2. Clearco
  4. Neo Financial
  5. Bonsai
  6. KOHO
  7. Borrowell
  8. ApplyBoard
  9. Onlia
  10. Drop
  11. Viral Nation
  12. League
  13. APOLLO Insurance
  14. Clutch
  15. Ada

The full 2021 Top Startups in Canada list is linked here.


LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 15%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from LinkedIn Top Companies, as a percentage of the startup’s total workforce.

Data is normalized across all eligible startups. The methodology time frame is July 1, 2020 through June 30, 2021. To be eligible, companies must be independent and privately held, have 50 or more country-based employees, be seven years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, management and IT consulting firms, nonprofits and philanthropy, accelerators, and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible.

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