Microsoft Opens Its Windows Store Up To Third-party App Stores

This caught me off guard. Microsoft is opening up its own app store in Windows even further today, inviting third-party app stores to integrate into the Microsoft Store:

“Just like any other app, third-party storefront apps will have a product detail page — which can be found via search or by browsing — so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows,” explains Giorgio Sardo, general manager of the Microsoft Store. “Today, we are sharing that Amazon and Epic Games will bring their storefront apps to the Microsoft Store over the next few months, and we look forward to welcoming other stores as well in the future.” The news comes months after Microsoft announced some major changes to the Microsoft Store. Not only is the store being overhauled for Windows 11 and eventually Windows 10, but Microsoft will also let developers keep 100 percent of the revenue from apps if they use alternative payment platforms. The only exception is that this doesn’t apply to games.

This is a major change that will be a great talking point for Epic Games. One that is likely to put pressure on Apple to do the same. I am betting that there’s a lot of discussion at Apple Park over this move by Microsoft because it doesn’t cast Apple in the best light.

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