The Media Trust Wins “TAG Trust Champion” Award

The Media Trust, the preeminent leader in digital security, trust and safety for websites and mobile apps, has been honored by the Trustworthy Accountability Group (TAG) as a “TAG Trust Champion” for its long-standing efforts to communicate and remediate malvertising threats across the digital advertising ecosystem.

Each year, TAG recognizes industry leaders who have made exceptional contributions to eliminating fraudulent traffic, facilitating the sharing of threat intelligence, or promoting brand safety and declares them TAG Trust Champions. This year, The Media Trust is being commended along with other members of the TAG Threat Exchange (TX) for sharing real-time intelligence and partnering to shut down malvertising assaults, resulting in shorter and less impactful attacks across the digital ad supply chain.

As a strong supporter and the only anti-malware vendor in the TAG Threat Exchange, The Media Trust continuously provides other TAG members with detailed information regarding active threats propagating in the digital advertising ecosystem. On a weekly basis, The Media Trust adds context to these threats and counsels industry partners on mitigation steps that can be understood by both technical and management teams.

A longtime proponent of ad industry collaboration, The Media Trust launched its Gold Shield program in 2021 to highlight AdTech platforms with remarkable quality standards and dedication to protecting consumers. Initial participants in the program include Adobe Marketing Cloud, Adelphic by Viant, Index Exchange, and Yahoo.

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