Today, Google Canada announced a $1.5 million commitment to Canadian Council for Aboriginal Business (CCAB) to support Indigenous businesses and entrepreneurs across the country.
One million of the support will go towards cash grants and CCAB memberships for Indigenous businesses and the redevelopment of CCAB’s Tools and Financing for Aboriginal Business (TFAB) platform. Google will also provide CCAB with $500,000 of donated Search ads to reach a broader audience, promote their programs and share research with the public.
There are close to 60,000 First Nations, Métis, and Inuit owned businesses in Canada, contributing over $30 billion annually to Canada’s GDP. By 2025, the contribution is expected to be over $100 billion. However, Indigenous businesses have been disproportionately impacted by the COVID-19 pandemic. According to CCAB research, over half of Indigenous businesses reported declined revenues with many closing temporarily and almost half having to lay off staff. As the Indigenous economy recovers from the impact of COVID-19, the report points to financial assistance, business digitization, and developing eCommerce skills and digital marketing as key areas of need.
The $1.5 million grant and in-kind support from Google.org to CCAB will establish new programs that directly address the needs of Indigenous businesses identified through CCAB research. CCAB will offer cash grants and CCAB memberships to Indigenous businesses over the next year, while investing in re-building the Tools and Financing for Aboriginal Business (TFAB) platform to provide new training and resources to Indigenous entrepreneurs over the next two years. In addition, Google will offer CCAB donated ads to promote programs and the new TFAB platform through Google Search advertising. Indigenous-owned marketing agency, Jelly Marketing, will help support CCAB’s digital marketing campaign.
To learn more about how eligible businesses can get involved, visit CCAB’s website.
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The IT Nerd 
Google Canada Announces $1.5 Million Contribution To Canadian Council For Aboriginal Business
Today, Google Canada announced a $1.5 million commitment to Canadian Council for Aboriginal Business (CCAB) to support Indigenous businesses and entrepreneurs across the country.
One million of the support will go towards cash grants and CCAB memberships for Indigenous businesses and the redevelopment of CCAB’s Tools and Financing for Aboriginal Business (TFAB) platform. Google will also provide CCAB with $500,000 of donated Search ads to reach a broader audience, promote their programs and share research with the public.
There are close to 60,000 First Nations, Métis, and Inuit owned businesses in Canada, contributing over $30 billion annually to Canada’s GDP. By 2025, the contribution is expected to be over $100 billion. However, Indigenous businesses have been disproportionately impacted by the COVID-19 pandemic. According to CCAB research, over half of Indigenous businesses reported declined revenues with many closing temporarily and almost half having to lay off staff. As the Indigenous economy recovers from the impact of COVID-19, the report points to financial assistance, business digitization, and developing eCommerce skills and digital marketing as key areas of need.
The $1.5 million grant and in-kind support from Google.org to CCAB will establish new programs that directly address the needs of Indigenous businesses identified through CCAB research. CCAB will offer cash grants and CCAB memberships to Indigenous businesses over the next year, while investing in re-building the Tools and Financing for Aboriginal Business (TFAB) platform to provide new training and resources to Indigenous entrepreneurs over the next two years. In addition, Google will offer CCAB donated ads to promote programs and the new TFAB platform through Google Search advertising. Indigenous-owned marketing agency, Jelly Marketing, will help support CCAB’s digital marketing campaign.
To learn more about how eligible businesses can get involved, visit CCAB’s website.
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This entry was posted on February 2, 2022 at 8:42 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.