Somm Announces Relationship With American Express

Somm has announced that it has entered into a new relationship with American Express Canada. Eligible Amex Cardmembers now can tap into Somm Cru or Grand Cru Memberships as an additional benefit available to them. 

This announcement captures a natural alignment between brands that deliver access to unique value and experiences.

Based in Toronto, Somm operates at the intersection of hospitality and technology. The free to download lifestyle app puts a sommelier in your pocket and offers premium benefits from top hospitality destinations.

From excellent wine recommendations to signature experiences at premium restaurants, hotels, winery and lifestyle partners, to reservations at the very best restaurants via DINR by Somm, Somm unlocks the world of taste. With an ultimate vision to own the category of taste, Somm is for every culinary curious and lifestyle-focused consumer who seeks enriched food, wine and lifestyle experiences at their fingertips.

Released in Fall 2021, Somm Cru and Grand Cru are redefining loyalty the way it was meant to be: personalized and convenient. Both Membership levels offer benefits like bubbly on the house at top restaurants, enhanced tastings at wineries, preferred pricing from lifestyle brands, signature experiences at boutique hotels, and events with world-class sommeliers and chefs. Somm Grand Cru Members also receive monthly wine deliveries with some of the best wines in the world. The Somm and American Express offering extends all Cardmembers a 12-month complimentary Somm Cru Membership and exclusive pricing on Somm Grand Cru at $99+tax per month. Somm Memberships are available for all Amex Consumer and Small Business Cardmembers in Canada.

Further strengthening Somm’s lifestyle and experiential footprint, the news of the American Express relationship comes just after Somm announced its acquisition of DINR, the mobile app that unlocks reservations at Canada’s best restaurants.

American Express Cardmembers can join Somm Cru or Grand Cru by downloading Somm and entering their Amex Card when selecting their Membership level. Visit for more information.

Somm can be downloaded from the App Store and Google Play Store. For more information on Somm visit, follow on Instagram at or visit LinkedIn.

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