Today, Google Canada is hosting their annual Google Marketing Live event. Here’s some quick highlights from the event:
- Ads on YouTube Shorts: Starting today, Video action campaigns and App campaigns will automatically scale to YouTube Shorts. Google has been experimenting with these ads in YouTube Shorts since last year, and they’re now gradually rolling that out to all advertisers around the world. This is an exciting milestone for advertisers, and a key step on our road to developing a long-term Shorts monetization solution for creators, which Google will share more about soon. Later this year, you’ll also be able to connect your product feed to your campaigns and make your video ads on YouTube Shorts more shoppable.
- Performance Max: Google is announcing six new upcoming additions to Performance Max, expanding experimentation capabilities, cross-product support and advertiser eligibility for the campaign type.
- Insights Page: Google is introducing three new reports that will roll out over the coming months, including attribution insights, budget insights and audience insights for first-party data.
You can find out more details on Google’s blog post on this year’s announcements here.
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This entry was posted on May 24, 2022 at 1:03 pm and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed.
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Google Canada Unveils New Advertising Updates For Canada
Today, Google Canada is hosting their annual Google Marketing Live event. Here’s some quick highlights from the event:
You can find out more details on Google’s blog post on this year’s announcements here.
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This entry was posted on May 24, 2022 at 1:03 pm and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.