If you used two factor authentication or 2FA to protect your Twitter account, chances are Twitter used your phone number to target you for advertising. According to court documents, Twitter asked over 140 million users for this information to protect their accounts starting in 2013, but it failed to inform them that the data would also be used to allow advertisers to target them with ads.
This really seems underhanded at first glance.
What’s worse is that this is a direct violation of the FTC act. And even worse than that, it also violates an administrative order between Twitter and the FTC which banned Twitter from misrepresenting its security and privacy practices and profiting from deceptively collected data.
Now that’s truly underhanded.
Twitter has agreed to settle the FTC’s allegations. But the optics of this really suck for Twitter. And they really need to explain why this won’t happen again.
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This entry was posted on May 26, 2022 at 11:13 am and is filed under Commentary with tags Lawsuit, Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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FTC Slaps Twitter With A $150M Fine For Using 2FA Info For Advertising
If you used two factor authentication or 2FA to protect your Twitter account, chances are Twitter used your phone number to target you for advertising. According to court documents, Twitter asked over 140 million users for this information to protect their accounts starting in 2013, but it failed to inform them that the data would also be used to allow advertisers to target them with ads.
This really seems underhanded at first glance.
What’s worse is that this is a direct violation of the FTC act. And even worse than that, it also violates an administrative order between Twitter and the FTC which banned Twitter from misrepresenting its security and privacy practices and profiting from deceptively collected data.
Now that’s truly underhanded.
Twitter has agreed to settle the FTC’s allegations. But the optics of this really suck for Twitter. And they really need to explain why this won’t happen again.
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This entry was posted on May 26, 2022 at 11:13 am and is filed under Commentary with tags Lawsuit, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.