Google for Startups Accelerator expands support for Underrepresented Founders with applications for the Black Founders & Women Founders programs

Today, Google Canada announces applications are open for the 2022 cohorts of both the Google for Startups Accelerator: Black Founders program and the Google for Startups Accelerator: Women Founders program, marking the third year for both programs across North America. 

Black and women entrepreneurs continue to be underrepresented in Canada’s tech startup ecosystem because many lack access to resources required to launch their business. 

  • For Black founders, a recent study underscores how securing funding, financing, capital or sales is the most significant barrier to scaling their business. 
  • Similarly for women founders, women are less likely to receive venture capital or angel funding and other forms of leverage such as trade credit or capital leasing, compared to their male counterparts.

To address the challenges underrepresented founders face, up to twelve technology startups from across North America will be selected to participate for each accelerator, providing unique programming that addresses the specific needs of Black and women-led startups and include deep dives and workshops focused on product design, customer acquisition and leadership development for founders.

You can read more info in their blog post. Applications for the program are now open to startups across all sectors until July 28. 

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