TikTok Postpones Privacy Update After The Italians Call Them Out

TikTok is in hot water again.

TikTok has postponed their privacy policy update amidst warnings from the Italian data protection authority that TikTok would be violating GDPR. TikTok was looking to issue a privacy policy update that would have allowed the platform to serve targeted ads based on users’ activity on the platform, without expressed permission. The Garante per la Protezione dei Data Personali yesterday warned that ‘the personal data stored in users’ devices may not be used to profile those users and send personalized ads without their explicit consent”. 

Chris Olson, CEO of The Media Trust had this comment:

     “It’s encouraging to see one more example of a European country successfully enforcing privacy policies under GDPR. As an app that is continually accused of collecting cross-site advertising data from underaged users, TikTok has been a matter of concern to legislators around the world – moreover its ties to a foreign government have also made it an issue of national security for many countries.

But TikTok is also the most downloaded app in the world in 2022, and less popular apps with similar practices will continue to bypass the scrutiny of European regulators for the foreseeable future. Today, most organizations with websites and mobile apps are in violation of GDPR, whether by collecting user data without proper disclosure, or by sharing it with unmonitored third parties.”

I for one am overjoyed with this as TikTok needs to learn that it simply can’t do whatever it wants and it needs to be far more transparent if it wishes to be around for the long term.

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