Google Launches My Ad Center Globally

Today Google is announcing the launch of My Ad Center, which will start rolling out gradually to people globally. At Google I/O, they pre-announced My Ads Center, a new ads product that allows users to customize their ads and manage the information Google uses to personalize ads. 

In addition to the features announced at I/O, the new features in the product include:

  • More controls for activities used to personalise ads: My Ad Center expands their privacy controls to allow users more direct control over which data sources, specifically Web & App Activity and YouTube History, are used to personalize your ads across Google Search, YouTube, and Discover
  • Expanding user control for sensitive categories: In My Ad Center, users have the ability to see fewer ads in five sensitive categories, including alcohol, dating, gambling, pregnancy and parenting, and weight loss. Before, this feature affected ads shown on YouTube and Display. Now, it expands to ads shown on Search and Discover
  • Advertiser pages: To give people even more transparency, Google is enhancing ad disclosures with new advertiser pages. Users can access these disclosures in the new My Ad Center panel and see the ads a specific verified advertiser has run over the past 30 days

The full blog with more details is available here.

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