The Twitter Blue Gong Show Continues

This Twitter Blue thing is turning out to a farce, as I said earlier today. In case you missed it, this is what I said:

Maybe I am looking at this wrong, but here’s what I see based on those Tweets: 

  • Elon Musk says that he must democratize verification. 
  • Elon Musk creates an unvetted blue check for all, with no ID verification. 
  • Elon Musk creates a verification scheme for government accounts, commercial companies, business partners, major media outlets, publishers and some public figures that adds “official” label to those accounts.

So what’s the point of the checkmark exactly? It seems me that charging $8 a month for it gives me a blue checkmark that says that I paid Twitter $8 a month. That’s it. There’s zero semblance of clout or status or whatever that Twitter’s current verification system gave to one who got what I called “the blue checkmark of validity.” So why should I fork over $8 a month based on that? That makes no sense. Besides, with this scheme there’s nothing stopping a rogue nation who say, wants to spread misinformation, from giving a bunch of bot accounts Twitter Blue subscriptions to get the check mark and as a bonus their Tweets will show up on more timelines more often because that’s a feature of Twitter Blue. What could go wrong there? 

This is half baked scheme cooked up by Elon Musk. In fact, I would go as far as saying that this is a farce at this point. Maybe someone should tell Musk to take a time out and come back when he has some real ideas that would stop people and advertisers from fleeting the platform. Or alternately, he could sell Twitter to a bunch of people who know how to run a business and simply get out of their way. I’m good with either option at this point.

Well, maybe he took that time out and concluded that this was a stupid idea. I say that because of this Tweet posted by YouTuber MKBHD and responded to by Musk himself:

Then he posted this:

Um… Okay. Sure.

Then there’s this. Remember a couple of paragraphs ago I suggested that threat actors and other scumbags will still pay $8 a month and still be able to post Tweets for all to see. It’s happening. Here’s an example:

Honestly. At this point Elon has made a mess of this by jumping into making huge changes without doing the necessary research as to whether it made sense or not. He seriously needs to take a week or two without tweeting anything, and sit down with core stakeholders (staff, management, advertisers, big users) and come out with a plan to move forward. Because his habit of “ready, fire, aim” isn’t working for him. And he looks like a major clown as a result.

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