It seems that Elon Musk has a new problem on his hands. One of the things that Elon added to Twitter were view counts on Tweets to see how much engagement your Tweets are getting. Except that whatever you’re seeing might not be accurate. At least not based on an experiment by Washington Post reporter Taylor Lorenz who I became aware of because she was one of many reporters who were banned by Elon from Twitter and then reinstated after the outcry became too much for him to deal with.
So let’s think about this. If you have a locked and private account, how can 59 people view your Tweets when logic suggests that the view count should be ZERO? Clearly there is something broken here. Perhaps this is somehow related to the reason that Elon locked his Twitter account a week or two ago. Or the cynic in me says that Twitter is straight up lying about view counts. Either way, I would love to see how Elon and company explains this away. Because when advertisers see this, they’ll be wondering if they can trust any analytics that Twitter provides, which in turn will make them question if they should be spending their advertising money elsewhere.
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This entry was posted on February 10, 2023 at 1:30 pm and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Your View Counts On Twitter Are NOT Accurate… The Question Is Why And What Is Elon Going To Do To Fix This?
It seems that Elon Musk has a new problem on his hands. One of the things that Elon added to Twitter were view counts on Tweets to see how much engagement your Tweets are getting. Except that whatever you’re seeing might not be accurate. At least not based on an experiment by Washington Post reporter Taylor Lorenz who I became aware of because she was one of many reporters who were banned by Elon from Twitter and then reinstated after the outcry became too much for him to deal with.
So let’s think about this. If you have a locked and private account, how can 59 people view your Tweets when logic suggests that the view count should be ZERO? Clearly there is something broken here. Perhaps this is somehow related to the reason that Elon locked his Twitter account a week or two ago. Or the cynic in me says that Twitter is straight up lying about view counts. Either way, I would love to see how Elon and company explains this away. Because when advertisers see this, they’ll be wondering if they can trust any analytics that Twitter provides, which in turn will make them question if they should be spending their advertising money elsewhere.
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This entry was posted on February 10, 2023 at 1:30 pm and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.