Today, Google Cloud and Shopify announced a first of its kind integration, bringing Google’s leading search, browse and AI capabilities to Shopify retailers using Commerce Components, Shopify’s enterprise retail solution.
This integration will help create a more seamless, intuitive online shopping experience, increasing customer retention for retailers and keeping Canadians engaged through the purchase journey. New data from Google Cloud found that over 50 per cent of Canadian shoppers are not completing their online purchase journeys because they cannot find what they are looking foramounting to losses of more than $106B each year for online retailers in Canada.
Google Cloud surveyed Canadians on their shopping experiences, finding:
- Despite the rise of online shopping, Canadians are not having a seamless experience. 9 in 10 Canadian consumers (89%) say they are more likely to make repeat visits to retail websites that are easy to navigate and browse, and a majority of Canadian shoppers (80%) report hurdles in their product discovery experience when searching online.
- Canadians are abandoning their online cart if they can’t find an item. After an unsuccessful search experience using the search function or search box on a retail website, more than half of consumers in Canada (51%) say they typically abandon their entire cart and go elsewhere if there’s at least one item they can’t find on a website.
- With so much choice, a bad experience online can put brand loyalty in flux. More than 3 in 4 consumers (76%) say they are less loyal to a brand when it’s hard to find what they want on their website.
This new integration will help to address these challenges, with AI-powered functionalities that deliver better and more personalized results.
You can read the full press release as well as this blog post for more information.
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This entry was posted on March 23, 2023 at 12:55 pm and is filed under Commentary with tags Google, Shopify. You can follow any responses to this entry through the RSS 2.0 feed.
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Google Cloud unveils new AI integration with Shopify
Today, Google Cloud and Shopify announced a first of its kind integration, bringing Google’s leading search, browse and AI capabilities to Shopify retailers using Commerce Components, Shopify’s enterprise retail solution.
This integration will help create a more seamless, intuitive online shopping experience, increasing customer retention for retailers and keeping Canadians engaged through the purchase journey. New data from Google Cloud found that over 50 per cent of Canadian shoppers are not completing their online purchase journeys because they cannot find what they are looking foramounting to losses of more than $106B each year for online retailers in Canada.
Google Cloud surveyed Canadians on their shopping experiences, finding:
This new integration will help to address these challenges, with AI-powered functionalities that deliver better and more personalized results.
You can read the full press release as well as this blog post for more information.
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Like this:
Related
This entry was posted on March 23, 2023 at 12:55 pm and is filed under Commentary with tags Google, Shopify. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.