Last year, GroupM advised its clients not to buy ads on Twitter citing Elon Musk’s takeover of the platform and his, shall we say, erratic style of running Twitter. Fast forward to today and it seems that GroupM has removed its “high risk” classification on Twitter ads:
GroupM, which is part of the London-listed ad group WPP, previously warned clients about advertising on the social media site in the wake of Mr Musk’s $44bn (£35bn) takeover last year.
But the agency has rowed back following the appointment of Linda Yaccarino, former head of advertising at US media giant NBCUniversal, as the platform’s chief executive.
Ms Yaccarino’s appointment has been widely welcomed by advertisers after months of turmoil sparked by the Tesla billionaire’s troubled reign at Twitter.
Yeah. But this is only workable as long as Yaccarino stays at the helm and is actually effective. Which is a backhanded way of saying that Elon needs to let her run the business. Which of course assume that she isn’t being set up on a glass cliff. But time will tell if that’s the case. And time will tell if this optimism by GroupM is well placed or not.
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This entry was posted on May 20, 2023 at 8:52 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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GroupM Says That Placing Ads On Twitter Is No Longer “High Risk”
Last year, GroupM advised its clients not to buy ads on Twitter citing Elon Musk’s takeover of the platform and his, shall we say, erratic style of running Twitter. Fast forward to today and it seems that GroupM has removed its “high risk” classification on Twitter ads:
GroupM, which is part of the London-listed ad group WPP, previously warned clients about advertising on the social media site in the wake of Mr Musk’s $44bn (£35bn) takeover last year.
But the agency has rowed back following the appointment of Linda Yaccarino, former head of advertising at US media giant NBCUniversal, as the platform’s chief executive.
Ms Yaccarino’s appointment has been widely welcomed by advertisers after months of turmoil sparked by the Tesla billionaire’s troubled reign at Twitter.
Yeah. But this is only workable as long as Yaccarino stays at the helm and is actually effective. Which is a backhanded way of saying that Elon needs to let her run the business. Which of course assume that she isn’t being set up on a glass cliff. But time will tell if that’s the case. And time will tell if this optimism by GroupM is well placed or not.
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This entry was posted on May 20, 2023 at 8:52 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.