ESET, a global leader in cybersecurity, is proud to announce the establishment of its new Marketing, Communication, and Digital Business division, appointing Mária Trnková as Chief Marketing Officer. This strategic move, effective June 1, 2023, reflects ESET’s commitment to innovation, enhancing partner and customer experiences, and strengthening its brand presence in the market.
Mária Trnková, previously Vice President for the Consumer and IoT Segment at ESET, brings on board experience with the creation and implementation of an effective data-driven strategy. Mária started her career at ESET in the autumn of 2016. Her journey began as the EMEA Territory Marketing Manager, where she collaborated closely with regional teams to shape effective marketing strategies. During her six-year tenure, Mária showcased exceptional leadership skills, progressively taking on more responsibility and driving impactful results. When she stepped into the position of Segment VP in October 2019, she moved into a role with interfaces across the entire organization. She also worked closely with the company´s management to ensure Consumer and IoT segment strategy definition and effective implementation.
In her new role as Chief Marketing Officer, Mária will spearhead the newly formed Marketing, Communication, and Digital Business division. This strategic division will enhance ESET’s marketing support across segments, fortify its brand position, and foster innovation through closer collaboration with technology and Environmental, Social, and Governance (ESG) teams. The key enabler for successful marketing implementation will be close cooperation with regional and local branches, ensuring delivery of the utmost value to customers.
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This entry was posted on June 1, 2023 at 3:22 pm and is filed under Commentary with tags ESET. You can follow any responses to this entry through the RSS 2.0 feed.
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Mária Trnková named Chief Marketing Officer Of ESET
ESET, a global leader in cybersecurity, is proud to announce the establishment of its new Marketing, Communication, and Digital Business division, appointing Mária Trnková as Chief Marketing Officer. This strategic move, effective June 1, 2023, reflects ESET’s commitment to innovation, enhancing partner and customer experiences, and strengthening its brand presence in the market.
Mária Trnková, previously Vice President for the Consumer and IoT Segment at ESET, brings on board experience with the creation and implementation of an effective data-driven strategy. Mária started her career at ESET in the autumn of 2016. Her journey began as the EMEA Territory Marketing Manager, where she collaborated closely with regional teams to shape effective marketing strategies. During her six-year tenure, Mária showcased exceptional leadership skills, progressively taking on more responsibility and driving impactful results. When she stepped into the position of Segment VP in October 2019, she moved into a role with interfaces across the entire organization. She also worked closely with the company´s management to ensure Consumer and IoT segment strategy definition and effective implementation.
In her new role as Chief Marketing Officer, Mária will spearhead the newly formed Marketing, Communication, and Digital Business division. This strategic division will enhance ESET’s marketing support across segments, fortify its brand position, and foster innovation through closer collaboration with technology and Environmental, Social, and Governance (ESG) teams. The key enabler for successful marketing implementation will be close cooperation with regional and local branches, ensuring delivery of the utmost value to customers.
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This entry was posted on June 1, 2023 at 3:22 pm and is filed under Commentary with tags ESET. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.