Linda Yaccarino Started As Twitter CEO Today…. Start The Clock On How Long She Lasts
A reader pointed out to me that Linda Yaccarino has begun her reign as Twitter CEO today. How long she lasts at the helm is anyone’s guess seeing as Twitter is owned by Elon Musk, and to say that he’s unstable is being generous. Anyway, according to The Verge, she sent all employees this email as one of her first acts as CEO:
Building Twitter 2.0 Together
Hello Twitter!
People keep asking me: Why Twitter? So, I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.
Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.
The success of Twitter 2.0 is all of our responsibility.
We need to think big.
We need to transform.
We need to do it all together.
And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
Linda
While I admire her enthusiasm and optimism, she’s got zero chance of making any of that happen. Twitter is a train wreck next to a dumpster fire of right wing nut jobs, racists, homophobes and other less than desirable human beings. All that would have to change for Twitter to be the Twitter 2.0 she wants. And with Elon Musk owning Twitter, that’s not going to happen because those are his kind of people. Which is why I my over/under of how long she stays is 180 days. I don’t see her staying any longer than that. But as always, I am free to be surprised.
June 24, 2023 at 10:16 am
[…] comply with the laws. So seeing as Twitter needs money, I am guessing that Elon or his new CEO Linda Yaccarino came to the conclusion that fighting this was not in their interest. Though I have to […]