Twitter CEO Calls For “Hand To Hand Combat” To Get Advertisers Back
Despite what Elon Musk says, advertisers are not returning to Twitter. Or put another way, he lied about advertisers returning to the platform when he said that here to the BBC. That’s going to be job number one for Twitter CEO Linda Yaccarino to fix. And here’s how she’s going to do that:
Linda Yaccarino told Twitter staff they need to deploy “hand-to-hand combat” to win back advertisers who abandoned the platform, the Financial Times reported.
The new Twitter CEO reportedly made these comments in a meeting with the global sales team earlier this month, where she spoke about the need for hard work to convince companies to advertise with the platform, per the FT.
“Hand-to-hand combat” apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.
This has the smell of desperation. As in the type of desperation where things are so bad, that she has to resort to rhetoric like this to try and move the needle in any significant way. That to me validates that Twitter has really been wounded by the actions and behaviour of Elon Musk. And you have to wonder what will happen next if “hand to hand combat” doesn’t work.
Place your bets now.
July 10, 2023 at 9:26 am
[…] a really a bad look for Twitter. Especially seeing as Twitter CEO Linda Yaccarino has called for “hand to hand combat” to get advertisers back onto the platform. Frankly, what advertiser on Earth is going want to be […]
August 17, 2023 at 9:07 am
[…] X, or whatever it’s called today recently had its CEO Linda Yaccarino called for “hand to hand combat” to get advertisers back onto the platform. But according to CNN, that doesn’t seem to be […]