Threads over the weekend hit the 100 million user mark. All of that in the last few days. Which means that Threads is currently killing Twitter. How you ask? I will cite two reasons. Let’s start by going over the numbers:
- Twitter maybe has 400 million users
- WhatsApp has maybe 2 billion users
- Instagram has maybe 2 billion users
- Facebook has maybe 3 billion users
And what do all of those platforms not named Twitter have in common? It’s that they’re all owned by Meta. And Meta has made it stupid simple to sign up for Threads if you’re already in the Meta ecosystem. Which means that Threads gets an instant user base, and users get instant followers every time people sign up for Threads. Thus explaining why Threads went o to 25% of Twitter’s user count in days. And counting.
But what adds to this is the fact that Meta is run by Mark Zuckerberg. He’s someone who understands how social networks work, unlike Elon Musk. He’s someone who doesn’t say anything and everything that pops into his head which leads to constant PR disasters, unlike Elon Musk. And Zuckerberg is someone who is smart enough to surround himself with smart people and lets them do smart things. Again, unlike Elon Musk.
Sure I have my issues with Threads. But Meta and Mark Zuckerberg are simply the best placed to kill Twitter. And there’s simply nothing that Elon Musk will be able to do to change that. At this point, he might have been better off throwing the $44 million that he spent on Twitter into a blast furnace.
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This entry was posted on July 11, 2023 at 9:20 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Why Threads Is Killing Twitter
Threads over the weekend hit the 100 million user mark. All of that in the last few days. Which means that Threads is currently killing Twitter. How you ask? I will cite two reasons. Let’s start by going over the numbers:
And what do all of those platforms not named Twitter have in common? It’s that they’re all owned by Meta. And Meta has made it stupid simple to sign up for Threads if you’re already in the Meta ecosystem. Which means that Threads gets an instant user base, and users get instant followers every time people sign up for Threads. Thus explaining why Threads went o to 25% of Twitter’s user count in days. And counting.
But what adds to this is the fact that Meta is run by Mark Zuckerberg. He’s someone who understands how social networks work, unlike Elon Musk. He’s someone who doesn’t say anything and everything that pops into his head which leads to constant PR disasters, unlike Elon Musk. And Zuckerberg is someone who is smart enough to surround himself with smart people and lets them do smart things. Again, unlike Elon Musk.
Sure I have my issues with Threads. But Meta and Mark Zuckerberg are simply the best placed to kill Twitter. And there’s simply nothing that Elon Musk will be able to do to change that. At this point, he might have been better off throwing the $44 million that he spent on Twitter into a blast furnace.
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This entry was posted on July 11, 2023 at 9:20 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.