More than nine out of ten high school students say they use a higher education institution’s website to guide their college research process, still many find the navigation of these websites frustrating. This is according to the 2023 E-expectations Trends Report: Attracting, Engaging, and Enrolling High School Students, a study developed by Modern Campus and based on research conducted in partnership with Ruffalo Noel Levitz (RNL). This report provides insight into what high school students expect from colleges, and sheds light on how colleges and universities can attract, engage and enroll prospective students.
The bi-annual study explores the online expectations, experiences, behaviors and priorities of high school students across the United States in the process of searching for college. With the college search process now beginning early in high school for many students, this 2023 report presents many findings by high school year, showing how student behavior changes as they approach graduation.
Despite higher ed websites being the top used resource for finding information, navigating them and finding the right information is still something that high-school students find frustrating. They expect and want these websites to be easily navigable and show personalized content. And as a result, despite their wide use, students indicate concerns around how helpful the websites truly are. About one in five 10th-grade and first-generation students said they do not find higher ed websites helpful.
The report also explores how high school students plan and research for higher education, what tools they use to gather information and what influences their journey and decisions. The study found that campus maps and virtual tours have been gaining influence in students’ decisions to enroll for a college/university.
Additional Key Findings:
- The top three things about college websites students find frustrating: Hard to find information, confusing directions and hard to navigate
- 93% students use a college or university’s website to get information
- 58% use a search engine to find a college or university website
- 56% like or expect websites to show personalized content
- 50% take a virtual tour via college websites
- 73% feel likely to enroll after taking a virtual tour of a college or university
- The number of students who feel likely to enroll after taking a virtual tour has been consistently increasing for the past three years
- 73% students’ parents/families help them with college planning
To explore the 2023 E-expectations Trends Report: Attracting, Engaging, and Enrolling High School Students in greater detail, visit https://resources.moderncampus.com/2023-e-expectations-trends-report-attracting-engaging-and-enrolling-high-school-students-rnl.
Report Methodology/Respondent Profile
Between January 16 and February 20, 2023, nearly 2,000 high school students from all over the U.S. were invited to participate in the online survey. No personally identifiable information was collected.
More than half of the respondents were in 12th grade, around three fourth were continuing generation and one third were from far west.
More than half of the respondents were female.
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This entry was posted on July 18, 2023 at 9:00 am and is filed under Commentary with tags Modern Campus. You can follow any responses to this entry through the RSS 2.0 feed.
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Students Value Higher Ed Websites but Find Navigation Frustrating According to New Research
More than nine out of ten high school students say they use a higher education institution’s website to guide their college research process, still many find the navigation of these websites frustrating. This is according to the 2023 E-expectations Trends Report: Attracting, Engaging, and Enrolling High School Students, a study developed by Modern Campus and based on research conducted in partnership with Ruffalo Noel Levitz (RNL). This report provides insight into what high school students expect from colleges, and sheds light on how colleges and universities can attract, engage and enroll prospective students.
The bi-annual study explores the online expectations, experiences, behaviors and priorities of high school students across the United States in the process of searching for college. With the college search process now beginning early in high school for many students, this 2023 report presents many findings by high school year, showing how student behavior changes as they approach graduation.
Despite higher ed websites being the top used resource for finding information, navigating them and finding the right information is still something that high-school students find frustrating. They expect and want these websites to be easily navigable and show personalized content. And as a result, despite their wide use, students indicate concerns around how helpful the websites truly are. About one in five 10th-grade and first-generation students said they do not find higher ed websites helpful.
The report also explores how high school students plan and research for higher education, what tools they use to gather information and what influences their journey and decisions. The study found that campus maps and virtual tours have been gaining influence in students’ decisions to enroll for a college/university.
Additional Key Findings:
To explore the 2023 E-expectations Trends Report: Attracting, Engaging, and Enrolling High School Students in greater detail, visit https://resources.moderncampus.com/2023-e-expectations-trends-report-attracting-engaging-and-enrolling-high-school-students-rnl.
Report Methodology/Respondent Profile
Between January 16 and February 20, 2023, nearly 2,000 high school students from all over the U.S. were invited to participate in the online survey. No personally identifiable information was collected.
More than half of the respondents were in 12th grade, around three fourth were continuing generation and one third were from far west.
More than half of the respondents were female.
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This entry was posted on July 18, 2023 at 9:00 am and is filed under Commentary with tags Modern Campus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.