Yesterday I wrote that Elon Musk had teased that he was going to rename Twitter to “X”. It’s now official, Twitter is now being rebranded to “X”:
And:
Cue the chaos… Because when Elon Musk does anything, chaos usually follows. I cite this as example number one:
Cops were briefly called to Twitter’s San Francisco HQ after a worker began tearing down letters from the building’s iconic sign a day after Elon Musk rebranded the platform to ‘X’.
Police responded to a ‘possible unpermitted street closure’ outside the building on Monday afternoon after a man on a cherry picker was seen removing pieces of the company’s sign – but later said no crime had been committed.
As of 2.30pm work appeared to have halted for unrelated reasons and on one face of the sign all that remained were the letters ‘er’ and a bird.
San Francisco Police Department officers suggested the work had been authorized by Twitter but not been properly communicated with building security. Police told DailyMail.com in a statement that it was not a police matter and directed any further questions to Twitter.
Well, perhaps Elon should have organized things better. But that’s what you get when you have a guy who is known for his “ready, fire, aim” style of doing things. Then the brand equity that Elon has burned in the dumpster fire that used to be known as Twitter:
“It has become a verb. That’s the holy grail,” said Forrester research director Mike Proulx. “This is a brand that has secured a place in our cultural lexicon. Musk has wiped out over 15 years of brand equity in the Twitter name.”
And:
“For most users and advertisers and folk in the tech world, the product itself is the problem. Putting a new name on it doesn’t change that in any material way,” said Boston College communications professor and branding expert Michael Serazio.
Clearly Elon’s no marketing genius. Though I would also argue that he’s not a genius when it comes to anything. But he might have bigger problems with this rebranding:
Yeah. Microsoft own’s the trademark to “X”. And I’m betting that there’s a bunch of people in Redmond who are getting ready for a lawsuit.
Great job Elon. You yet again played yourself.
UPDATE: The fine folks (robots?) at dBrand have just pwned Twitter:
UPDATE #2: Elon’s issues with stepping over trademarks is getting worse:
I really hope that this dimwit has a good lawyer. Because methinks he’s screwed.
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This entry was posted on July 24, 2023 at 6:37 pm and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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It’s Official… Twitter Is Now “X”… Cue The Chaos
Yesterday I wrote that Elon Musk had teased that he was going to rename Twitter to “X”. It’s now official, Twitter is now being rebranded to “X”:
And:
Cue the chaos… Because when Elon Musk does anything, chaos usually follows. I cite this as example number one:
Cops were briefly called to Twitter’s San Francisco HQ after a worker began tearing down letters from the building’s iconic sign a day after Elon Musk rebranded the platform to ‘X’.
Police responded to a ‘possible unpermitted street closure’ outside the building on Monday afternoon after a man on a cherry picker was seen removing pieces of the company’s sign – but later said no crime had been committed.
As of 2.30pm work appeared to have halted for unrelated reasons and on one face of the sign all that remained were the letters ‘er’ and a bird.
San Francisco Police Department officers suggested the work had been authorized by Twitter but not been properly communicated with building security. Police told DailyMail.com in a statement that it was not a police matter and directed any further questions to Twitter.
Well, perhaps Elon should have organized things better. But that’s what you get when you have a guy who is known for his “ready, fire, aim” style of doing things. Then the brand equity that Elon has burned in the dumpster fire that used to be known as Twitter:
“It has become a verb. That’s the holy grail,” said Forrester research director Mike Proulx. “This is a brand that has secured a place in our cultural lexicon. Musk has wiped out over 15 years of brand equity in the Twitter name.”
And:
“For most users and advertisers and folk in the tech world, the product itself is the problem. Putting a new name on it doesn’t change that in any material way,” said Boston College communications professor and branding expert Michael Serazio.
Clearly Elon’s no marketing genius. Though I would also argue that he’s not a genius when it comes to anything. But he might have bigger problems with this rebranding:
Yeah. Microsoft own’s the trademark to “X”. And I’m betting that there’s a bunch of people in Redmond who are getting ready for a lawsuit.
Great job Elon. You yet again played yourself.
UPDATE: The fine folks (robots?) at dBrand have just pwned Twitter:
UPDATE #2: Elon’s issues with stepping over trademarks is getting worse:
I really hope that this dimwit has a good lawyer. Because methinks he’s screwed.
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This entry was posted on July 24, 2023 at 6:37 pm and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.