Google Unveils YouTube Ads Creative Guidance Tool

Today, YouTube ads unveiled Google-AI powered solutions that will allow advertisers to effectively unlock creativity on their platform.

The new creative guidance tool in Google ads will auto detect if uploaded campaigns are up to the standard of YouTube’s creative best practices – providing them with input on what is most effective on the platform. This means advertisers will have data-backed input on their campaign impact on the platform – straight from the source. 

This feedback is then made immediately actionable with advertisers ability to then access more AI-powered tools including the ability to add voiceover, perfectly edit their ads for length or orientation, and/or create new immersive and effective ads by adding their creative assets to new templates

Once advertisers have the ideal ad, they can trust our campaign types to then place their campaigns, through AI, in the most relevant context for the multi-format, multi-screen experience that is YouTube.

Read more on the blog here.

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