Visa Announces Appointment of Sam Fuda as Vice President, Head of Commercial and Money Movement

Visa Canada has announced that Sam Fuda will assume the role of Vice President, Head of Commercial and Money Movement (CMS), Canada succeeding Jim Filice.

In this role, Fuda will be responsible for leading the market strategy, product development and sales across money movement, commercial, real-time payments, and open banking. He will also be responsible for developing and building our external reputation for commercial and money movement, leading overall CMS performance for Canada including revenue, AANR, and further evolving the ecosystem. Prior Fuda was in the role of VP, Financial Partnerships for CIBC.

Fuda will become a member of the Canada Leadership Team along with the North America Commercial and Money Movement Solution teams. He will report directly to Yanilsa Gonzalez-Ore, SVP Visa Direct NA & Global Ecosystem, and have a dual report to Stacey Madge, SVP, President and Country Manager and Veronica Fernandez, SVP, Head of NA CMS.

Fuda has over 20 years of financial services experience with a particular focus in Payments. He is an analytical thinker and problem-solver with a strong ability to drive end-to-end growth strategies and has a proven record for driving results.  While he was responsible for leading Visa’s account team and overseeing the Canadian Imperial Bank of Commerce (CIBC) relationship, he developed expertise in Visa’s emerging money movement business and established CIBC as one of Visa’s critical relationships in the space.

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