The IT Nerd

Elon Musk needs Twitter to make money. So far he’s driven away advertisers which has deprived Twitter of the money that he needs. But Elon has a new plan to get Twitter to make a buck or to for him. Offer multiple subscription tiers:

The premium plan, which currently costs $7.99 a month, would be split into Basic, Standard and Plus variations as part of the effort, the company told debt holders during the briefing Thursday, according to a person who dialed into the call. X also said that — while advertisers are returning to the social media platform formerly known as Twitter — they’re bringing smaller budgets than before.

And:

The three-tiered plan would let the company woo consumers who may not want to pay the full price for premium service. Musk has also floated the idea of charging everyone who uses X a small fee, a move he said would help weed out bots.

So let’s think about this. Subscriptions aren’t working right now by all accounts. So Elon is going to add tiers to the subscriptions that aren’t working and that will make him money? Because the issue isn’t the price that people have to pay for Twitter. The issue is that Twitter is a cesspool of hate and a train wreck next to a dumpster fire when it comes to content. And people who aren’t Elon’s friends don’t want to be associated with any of that. At this point, I get the feeling that he’s simply re-arranging the deck chairs on the Titanic before it hits the iceberg. And when this latest plan fails, one wonders what he will do next.

This entry was posted on October 8, 2023 at 8:18 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.