Demand Gen will now roll out to all Google Ads customers around the world

The news is out from Google this morning Demand Gen will enter global general availability for all advertisers.

YouTube & Google announced the beta for Demand Gen back at Cannes – unveiling it as a new ads campaign type for social marketers. Since then, global brands and agencies like Samsung Germany and pHd Media have used this solution to uplevel their approach to social.

Their findings: Neither Google nor YouTube are markedly social platforms but the interconnected networks provide performance and results that are better for social buyers. It’s because of the unparalleled reach (read: billions of users a month) across multiple surfaces and screens, plus thecontent that viewers seek out, and the singular nature of how this ecosystem is where consumers turn to first to engage during critical moments of consideration – from brand letters in Gmail to creator recommendations on YouTube and Shorts.

More details can be found in this blog post.

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