Meta Gives The EU An Ad Free Option For Facebook And Instagram… For A Price

Meta who owns Facebook and Instagram put up a blog post saying that it will introduce an ad-free subscription option in the European Union, European Economic Area, and Switzerland in November:

To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalised services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads. 

People in these countries will be able to subscribe for a fee to use our products without ads. Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android. Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center. As is the case for many online subscriptions, the iOS and Android pricing take into account the fees that Apple and Google charge through respective purchasing policies. Until March 1, 2024, the initial subscription covers all linked accounts in a user’s Accounts Center. However, beginning March 1, 2024, an additional fee of €6/month on the web and €8/month on iOS and Android will apply for each additional account listed in a user’s Account Center.

Of course the only reason why Meta is doing this is to end years of litigation related to the fact that Meta tracked and profiled users for targeted ads in the EU. Something that it can no longer legally do. Now this isn’t available to users of Meta products anywhere else. And perhaps that’s a good thing because Meta’s essentially arguing that if you don’t want to be the product, you have to pay to use the product. Effectively, you have to pay for your privacy. I don’t know about you, but there’s something wrong about that.

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