7 in 10 Canadians Want Future Financial Tools To Be A Hybrid Of Financial Advisors And GenAI: Intuit

Intuit has released a new survey on how Canadians view using artificial intelligence (AI) to manage their finances. 

The survey found that when it comes to the role of human experts in financial management, most Canadians want their financial advisors to be augmented, not replaced, by generative AI (GenAI).

The data revealed:

  • 69% of Canadians want future financial tools to be a hybrid of financial advisors and GenAI.
  • Only 12% believe that financial advisors will be replaced by GenAI or other technology.
  • Confidence among Canadians to use GenAI as a personal financial management tool would be greatly increased by on-demand access to human expertise.

Intuit’s AI platform works hand-in-hand with experts to help them better advise clients—from uncovering strategic business insights to creating time-saving efficiencies and workflows.

ABOUT THE STUDY

The study, conducted leveraging the Leger Opinion Panel on behalf of Intuit, included a 15-minute survey among 1,500 nationally representative Canadians to develop a deeper understanding of Canadians’ relationship/comfortability with using generative AI. The survey was conducted in English and French and took place online September 28–October 4, 2023. For comparison purposes only, a probability sample of this size would carry a margin of error (95% confidence interval) of +/- 2.51%.

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