Reddit has launched free-form ads, a unique-to-Reddit ad format with a “free form” layout that empowers advertisers to share in-depth information and maximize community engagement. It’s their most native format yet, which means it’s designed to look and feel similar to the ways Reddit users engage with each other on the platform.
In early testing with brands like Philadelphia cream cheese Canada and Starbucks Canada, they’ve seen free-form ads outperform all other ad types in average click-through rate (CTR) by 28%, as well as increased community engagement when comments are enabled.
You can have a look at their blog post for more information.
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This entry was posted on March 14, 2024 at 2:13 pm and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed.
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Launching today: Reddit Free-Form Ads
Reddit has launched free-form ads, a unique-to-Reddit ad format with a “free form” layout that empowers advertisers to share in-depth information and maximize community engagement. It’s their most native format yet, which means it’s designed to look and feel similar to the ways Reddit users engage with each other on the platform.
In early testing with brands like Philadelphia cream cheese Canada and Starbucks Canada, they’ve seen free-form ads outperform all other ad types in average click-through rate (CTR) by 28%, as well as increased community engagement when comments are enabled.
You can have a look at their blog post for more information.
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This entry was posted on March 14, 2024 at 2:13 pm and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.