I haven’t written about the train wreck next to a dumpster fire that Twitter is in a while. But this Sky News article caught my interest. Let’s start with the desperation that is strong with Elon by him making this move:
Elon Musk has announced further changes to social media platform X that will see certain accounts get premium features for free.
The tech billionaire, writing on the platform formerly known as Twitter, said all accounts with more than 2,500 verified subscriber followers would be able to access features that usually cost $8 (£6.30) a month.
Premium features include the ability to edit and write longer posts, as well as reducing the number of adverts seen by the user. It also gives the account holder a blue tick next to their display name.
So this is interesting. I seem to recall that Elon argued that he had to charge $8 a month for certain features to allow Twitter to make money. But now he’s making said features free to a subset of users. Which means he’s not making as much money. I wonder why he’s doing that? Perhaps this is the reason:
It comes after the company denied reports that the number of people logging in to X has plummeted since Musk took over.
Worldwide daily users of X’s mobile app fell to 174 million in February, down 15% from a year earlier, according to research by data firm Sensor Tower.
X’s own figures also suggest a decline since November 2022, Sky’s US partner NBC News reported.
The company said earlier this month it had 250 million active daily users – which is down from the 258 million claimed by Musk at around the time when he took over the firm.
Other social media platforms, including Instagram, Facebook and TikTok, have in contrast experienced “modest” increases in users over the past year, researchers said.
“This decline in X mobile app active users may have been driven by user frustration over flagrant content, general platform technical issues, and the growing threat of short-form video platforms,” Sensor Tower senior analyst Abe Yousef said.
A spokesperson for X described the research figures as “inaccurate” and added: “Both our own data and self-reported data from other platforms tells a different story.”
In short, my thinking is that Elon is making this move to try and stop users from leaving. And then if he can stop the bleeding, he’s going to go back to figuring out how to make a buck off of those users. It’s a strategy I suppose. But it highlights the fact that Twitter is a mess since Elon took over and Elon doesn’t know how to fix the damage that he has caused. Thus highlighting the fact that he’s not as smart as everyone thinks he is.
I’ve said it before and I will say it again. Sucks to be you Elon.
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This entry was posted on March 28, 2024 at 11:55 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Elon Musk Appears To Get More Desperate As It Appears That Twitter Continues To Bleed Users
I haven’t written about the train wreck next to a dumpster fire that Twitter is in a while. But this Sky News article caught my interest. Let’s start with the desperation that is strong with Elon by him making this move:
Elon Musk has announced further changes to social media platform X that will see certain accounts get premium features for free.
The tech billionaire, writing on the platform formerly known as Twitter, said all accounts with more than 2,500 verified subscriber followers would be able to access features that usually cost $8 (£6.30) a month.
Premium features include the ability to edit and write longer posts, as well as reducing the number of adverts seen by the user. It also gives the account holder a blue tick next to their display name.
So this is interesting. I seem to recall that Elon argued that he had to charge $8 a month for certain features to allow Twitter to make money. But now he’s making said features free to a subset of users. Which means he’s not making as much money. I wonder why he’s doing that? Perhaps this is the reason:
It comes after the company denied reports that the number of people logging in to X has plummeted since Musk took over.
Worldwide daily users of X’s mobile app fell to 174 million in February, down 15% from a year earlier, according to research by data firm Sensor Tower.
X’s own figures also suggest a decline since November 2022, Sky’s US partner NBC News reported.
The company said earlier this month it had 250 million active daily users – which is down from the 258 million claimed by Musk at around the time when he took over the firm.
Other social media platforms, including Instagram, Facebook and TikTok, have in contrast experienced “modest” increases in users over the past year, researchers said.
“This decline in X mobile app active users may have been driven by user frustration over flagrant content, general platform technical issues, and the growing threat of short-form video platforms,” Sensor Tower senior analyst Abe Yousef said.
A spokesperson for X described the research figures as “inaccurate” and added: “Both our own data and self-reported data from other platforms tells a different story.”
In short, my thinking is that Elon is making this move to try and stop users from leaving. And then if he can stop the bleeding, he’s going to go back to figuring out how to make a buck off of those users. It’s a strategy I suppose. But it highlights the fact that Twitter is a mess since Elon took over and Elon doesn’t know how to fix the damage that he has caused. Thus highlighting the fact that he’s not as smart as everyone thinks he is.
I’ve said it before and I will say it again. Sucks to be you Elon.
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This entry was posted on March 28, 2024 at 11:55 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.