Valimail, in collaboration with email giants Google and Yahoo, hosted a roundtable to discuss newly implemented bulk sender requirements aimed at enhancing email authentication and security. With the surge in threats like spam and phishing, the conversation, featuring Google’s Neil Kumaran and Yahoo’s Marcel Becker, centered on the urgent need for more stringent email authentication to protect users and improve deliverability of legitimate emails. The new rules focus on large senders initially, due to their higher risk of impersonation and potential impact, and emphasize the use of standards like SPF, DKIM, and DMARC to verify sender identities, thereby reducing the risk of impersonation and spam. The initiative reflects a collective effort to bolster email security and deliverability, with Valimail offering tools and guidance to aid senders of all sizes in achieving compliance and enhancing the email ecosystem’s overall safety.
Here is a link to the recorded webinar and recap. I watched it and if you’re responsible for email in your organization, or your organization’s marketing efforts, you should watch it as well: https://www.valimail.com/blog/roundtable-with-google-yahoo-recap/
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This entry was posted on April 4, 2024 at 1:02 pm and is filed under Commentary with tags Valimail. You can follow any responses to this entry through the RSS 2.0 feed.
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Valimail Along With Google and Yahoo Host Roundtable On New Bulk Sender Requirements
Valimail, in collaboration with email giants Google and Yahoo, hosted a roundtable to discuss newly implemented bulk sender requirements aimed at enhancing email authentication and security. With the surge in threats like spam and phishing, the conversation, featuring Google’s Neil Kumaran and Yahoo’s Marcel Becker, centered on the urgent need for more stringent email authentication to protect users and improve deliverability of legitimate emails. The new rules focus on large senders initially, due to their higher risk of impersonation and potential impact, and emphasize the use of standards like SPF, DKIM, and DMARC to verify sender identities, thereby reducing the risk of impersonation and spam. The initiative reflects a collective effort to bolster email security and deliverability, with Valimail offering tools and guidance to aid senders of all sizes in achieving compliance and enhancing the email ecosystem’s overall safety.
Here is a link to the recorded webinar and recap. I watched it and if you’re responsible for email in your organization, or your organization’s marketing efforts, you should watch it as well: https://www.valimail.com/blog/roundtable-with-google-yahoo-recap/
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This entry was posted on April 4, 2024 at 1:02 pm and is filed under Commentary with tags Valimail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.