The IT Nerd

dBrand has really dropped themselves in it this time as they’ve sparked a racism row on Twitter. The TL:DR goes something like this. A person of South Asian heritage bought a dBrand skin and had a complaint about it on Twitter. dBrand then made a very racist comment that you can see below:

Now dBrand’s Twitter account has been very edgy. But this without question crosses the line. This response is racist. Now I would have posted the original dBrand Tweet, but it looks like the company has deleted it. But not before this happened:

More on the deletion of the Tweet in a moment. dBrand must have come to the conclusion that they really screwed up given that the guy on the receiving end of their rather racist Tweet then brought it to the attention of the Indian government, and the Twitterverse pretty much called out dBrand on this, the company then posted this:

I for one would love to know if dBrand really offered this guy $10,000.

As for the Tweet being deleted, it was likely done because tech YouTuber MKBHD said that it caused “irreparable harm” in a Tweet of his own:

I’ll get right to the point. I like dBrand stuff. And when they sued Casetify over having their designs stolen for them, I fully supported them. But I will not be buying dBrand stuff going forward, nor will I recommend to anyone that they buy dBrand stuff going forward. In fact, I do have a dBrand skin on order, and I am reaching out to the company to cancel the order. Oh yeah, if you’re some sort of creator who has works with dBrand, you might want to look at what MKBHD has done and send a message by refusing to work with them to highlight that their behaviour is not acceptable. Ever.

I am looking at you Linus Tech Tips. But there are others who take cash from dBrand.

It will be interesting to see how dBrand tries to dig themselves out of this mess. Because I can say with 100% certainty that this incident is far from over.

This entry was posted on April 12, 2024 at 9:07 am and is filed under Commentary with tags dBrand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.