Americans are increasingly concerned about the exposure of their personal data online. Despite these worries, new research from Security.org revealed only 6 percent of U.S. adults currently utilize data removal services.
This underscores a significant market opportunity, one that has prompted major players such as Mozilla and DuckDuckGo to introduce their own services this year. Security.org found that 26 million more users could adopt data removal services in the next 12 months, a 90 percent increase.
The new Security.org research also revealed:
- About 14 million U.S. adults currently rely on data removal services to increase privacy and prevent their information from being bought and sold by data brokers
- Early adopters were interested in clearing personally identifying information from the web, thus reducing their risk of identity theft and the number of robo-calls they receive
- Fifty-three percent didn’t know what a data broker was, and more than half of consumers weren’t even aware that data removal services existed
- 40 percent of Americans were unaware of that data brokers sometimes sell their data to the U.S. government, which uses it for law enforcement, immigration, and homeland security purposes
Complete details at: https://www.security.org/resources/data-removal-service-usage-study/
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This entry was posted on May 7, 2024 at 11:39 am and is filed under Commentary with tags Security.org. You can follow any responses to this entry through the RSS 2.0 feed.
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26M Americans Ready to Remove their Data From the Web: Security.org
Americans are increasingly concerned about the exposure of their personal data online. Despite these worries, new research from Security.org revealed only 6 percent of U.S. adults currently utilize data removal services.
This underscores a significant market opportunity, one that has prompted major players such as Mozilla and DuckDuckGo to introduce their own services this year. Security.org found that 26 million more users could adopt data removal services in the next 12 months, a 90 percent increase.
The new Security.org research also revealed:
Complete details at: https://www.security.org/resources/data-removal-service-usage-study/
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This entry was posted on May 7, 2024 at 11:39 am and is filed under Commentary with tags Security.org. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.