TikTok Will Now Label AI-Generated Content Made On Other Platforms

This morning, TikTok announced that they have become the first video sharing platform to start automatically labeling AI-generated content (AIGC) that’s made on other platforms by implementing Content Credentialsa new technology from the Coalition for Content Provenance and Authenticity (C2PA). TikTok already labels AIGC made with TikTok AI effects and were the first to launch an AIGC labeling tool which over 37M creators have used since September 2023.

On top of that, TikTok is launching new media literacy campaigns that we developed with guidance from experts including Mediawise. And they are also joining the Adobe-led Content Authenticity Initiative (CAI) to help drive Content Credentials adoption.

TikTok put out a full statement on this here: https://newsroom.tiktok.com/en-ca/partnering-with-our-industry-to-advance-ai-transparency-and-literacy-ca

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