The IT Nerd

Coming out of  Google Marketing Live, Google showcased the latest product innovations across Google Ads and Commerce to help businesses thrive. 

Key announcement highlights included: 

• New Performance Max creative controls. Soon, advertisers can share their font and color guidelines, as well as provide helpful image reference points to generate new asset variations. We’re introducing new image editing capabilities so advertisers can try adding new objects, extending backgrounds, and cropping to adapt to any format, size and orientation. 
• New immersive Shopping Ad experiences. Advertisers will soon be able to enhance their Shopping ads with immersive visuals, including Virtual Try-On and generated 3D spinning ads, and later this year, we’re introducing a feature that lets shoppers dive deeper into an ad to see product videos, summaries and similar products provided by the advertiser.
• Driving results and visual storytelling through Demand Gen: Beyond visually immersive ads, there are opportunities to connect with consumers on our most visually immersive channels — YouTube, Discover and Gmail. We launched Demand Gen last year, helping advertisers drive demand and conversions, and soon we’ll roll them out to even more advertisers on Display & Video 360 and Search Ads 360.
• New opportunities for consumers. Ads have always been an important part of consumer’s information journeys. Soon, we’ll start testing Search and Shopping ads in AI Overviews for users in the U.S. In addition, we will start testing a new ad experience in Search to help guide people through complex purchase decisions.

Read about these and more on Google’s Keyword blog:

• Ads creativity and performance at scale with Google AI by Vidhya Srinivasan, Vice President / General Manager, Ads
• New AI tools to help merchants market brands and products by Matt Madrigal, VP/GM, Merchant Shopping

This entry was posted on May 21, 2024 at 2:33 pm and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.