Today, Roku and McDonald’s announced that McDonald’s will become Roku City’s first exclusive tenant in Canada later this year. Starting now and continuing to evolve throughout the year, this TV streaming campaign leverages a holistic approach that has been successful across other markets globally and makes McDonald’s the first delivery partner featured in Roku City with a branded building in 2024. This collaboration makes McDonald’s the first Quick Service Restaurant (QSR) to take advantage of new first-to-market action ads and high-impact units within the Roku platform in Canada.
With the majority of Canadians now streaming TV content (75 per cent)*, this partnership will enable TV streamers to engage directly with McDonald’s, and specifically McDelivery through their Roku remote. This improves the TV viewing experience for consumers by making it shoppable, while providing the brand with better engagement and reach.
The partnership launches in tandem today, with its first creative activation, “OK to Text,” which will enable consumers to click “Order Now” using their Roku remote for a McDelivery, as part of their streaming experience. This will then be followed by the release of a dynamic video ad and a marquee home screen ad this spring/summer, with much more planned in the months ahead. To unlock even more value for Canadian TV streamers, and to encourage more viewers to engage with the brand during peak TV streaming hours, the marquee ad will drive customers to a custom branded destination, where they will be provided with a branded canvas that allows them to “Order Now” while they stream.
To learn more about Roku’s advertising capabilities, please visit: https://advertising.roku.com/en-ca
*Insights from Roku Canada’s 2023 Video-on-Demand (VOD) Evolution study. Based on Canadian internet users.
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Roku & McDonald’s Partnership Will Make It Easier To Order-In While You Stream-On
Today, Roku and McDonald’s announced that McDonald’s will become Roku City’s first exclusive tenant in Canada later this year. Starting now and continuing to evolve throughout the year, this TV streaming campaign leverages a holistic approach that has been successful across other markets globally and makes McDonald’s the first delivery partner featured in Roku City with a branded building in 2024. This collaboration makes McDonald’s the first Quick Service Restaurant (QSR) to take advantage of new first-to-market action ads and high-impact units within the Roku platform in Canada.
With the majority of Canadians now streaming TV content (75 per cent)*, this partnership will enable TV streamers to engage directly with McDonald’s, and specifically McDelivery through their Roku remote. This improves the TV viewing experience for consumers by making it shoppable, while providing the brand with better engagement and reach.
The partnership launches in tandem today, with its first creative activation, “OK to Text,” which will enable consumers to click “Order Now” using their Roku remote for a McDelivery, as part of their streaming experience. This will then be followed by the release of a dynamic video ad and a marquee home screen ad this spring/summer, with much more planned in the months ahead. To unlock even more value for Canadian TV streamers, and to encourage more viewers to engage with the brand during peak TV streaming hours, the marquee ad will drive customers to a custom branded destination, where they will be provided with a branded canvas that allows them to “Order Now” while they stream.
To learn more about Roku’s advertising capabilities, please visit: https://advertising.roku.com/en-ca
*Insights from Roku Canada’s 2023 Video-on-Demand (VOD) Evolution study. Based on Canadian internet users.
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This entry was posted on June 17, 2024 at 11:40 am and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.