Reddit is at Cannes this week. And they announced via a blog post the following:
To this end, we’re thrilled to kick off Day 1 at Cannes by announcing a full revision of ads on the conversation page, our fastest-growing ads surface, and where 47% of Reddit screenviews happen (2). With redesigned creative featuring larger, more premium media, advertisers can appear where users are researching or discussing the topics they care about. We have also commenced testing on an all-new ad placement that lives seamlessly between individual comments in Reddit conversations. It’s specifically designed to reach audiences right at the moment they are most leaned in and primed to take action. Under the new name “Conversation Ads,” advertisers will also benefit from new brand safety controls, including specific ML tooling to further enhance confidence, coming later this year.
Here’s what these ads will look like:
The blog post has a lot more detail that is worth reading if you’re an advertiser looking to engage with Reddit users.
This entry was posted on June 18, 2024 at 8:45 am and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed.
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Reddit Makes Announcement At Cannes
Reddit is at Cannes this week. And they announced via a blog post the following:
To this end, we’re thrilled to kick off Day 1 at Cannes by announcing a full revision of ads on the conversation page, our fastest-growing ads surface, and where 47% of Reddit screenviews happen (2). With redesigned creative featuring larger, more premium media, advertisers can appear where users are researching or discussing the topics they care about. We have also commenced testing on an all-new ad placement that lives seamlessly between individual comments in Reddit conversations. It’s specifically designed to reach audiences right at the moment they are most leaned in and primed to take action. Under the new name “Conversation Ads,” advertisers will also benefit from new brand safety controls, including specific ML tooling to further enhance confidence, coming later this year.
Here’s what these ads will look like:
The blog post has a lot more detail that is worth reading if you’re an advertiser looking to engage with Reddit users.
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This entry was posted on June 18, 2024 at 8:45 am and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.