The WizCase Team has conducted some research with the aim to understand “How inclusive is social media really?” by creating fresh social media accounts, and showing differences between platforms before algorithms kick in and take over.
According to their research:
- White people were represented more than any other group — ranging from 51-60% of all posts.
- TikTok had the most gender parity, with a 50/50 representation, and YouTube had the least, with 68% males and 32% females.
- Only 4 posts in our sample from X contained any political messaging, 100% of those were conservative.
Why it matters:
Increasingly, fears of and reactions to “cancel culture” and censorship on social media make headlines. Conservatives claim they are being silenced, while liberals claim that hard-right accounts are being inappropriately boosted. Both sides are saying that more representation is needed for their group.
You can access their detailed report here: https://www.wizcase.com/blog/how-inclusive-is-social-media
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This entry was posted on July 31, 2024 at 11:20 am and is filed under Commentary with tags WizCase. You can follow any responses to this entry through the RSS 2.0 feed.
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Study Shows How Inclusive Social Media Really Is
The WizCase Team has conducted some research with the aim to understand “How inclusive is social media really?” by creating fresh social media accounts, and showing differences between platforms before algorithms kick in and take over.
According to their research:
Why it matters:
Increasingly, fears of and reactions to “cancel culture” and censorship on social media make headlines. Conservatives claim they are being silenced, while liberals claim that hard-right accounts are being inappropriately boosted. Both sides are saying that more representation is needed for their group.
You can access their detailed report here: https://www.wizcase.com/blog/how-inclusive-is-social-media
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This entry was posted on July 31, 2024 at 11:20 am and is filed under Commentary with tags WizCase. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.