Deepfake scams are on the rise in Canada and globally: Palo Alto

Today, Palo Alto Networks Unit 42 released research on dozens of scam campaigns using deepfake videos featuring the likeness of various public figures, including CEOs, news anchors and top government officials.

The research found that these campaigns appear in a variety of languages, with each typically targeting victims in a single country, including Canada, Mexico, France, Italy, Turkey, and more. While 2024 is predicted to be the largest voting year in history, the impact of deepfakes is not limited to the political domain. 

Highlights include:

  • As of June 2024, Unit 42 discovered hundreds of domains being used to promote these campaigns, with each having been accessed an average of 114,000 times since going live
  • Unlike typical phishing or malware domains, these domains are relatively long-lived, with an average active time of 142 days
  • These campaigns appear in English, Spanish, French, Italian, Turkish, Czech and Russian
  • Due to their infrastructural and tactical similarities, it’s believed these campaigns likely stem from a single threat actor group
  • The campaigns leverage numerous prominent figures, including Elon Musk and Tucker Carlson

You can find the full research report here: https://unit42.paloaltonetworks.com/dynamics-of-deepfake-scams/

In addition to today’s research, Palo Alto Networks most recent Canadian Ransomware Barometer which found that Canadian IT decision-makers are concerned with the potential threat artificial intelligence (AI) poses to their organizations.  More than two-thirds of respondents (69%) believe the emergence of more AI technologies has increased the threat level to their organizations.

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