Bad News For Elon Musk… Bluesky Has New Users Signing Up At A Massive Rate
I am starting to think that we’re at a tipping point where Elon Musk’s antics have finally driven people to go someplace else other than Twitter for their social media fix. I say that because Tech Crunch is reporting the following:
Social networking startup Bluesky continues to benefit from X’s shutdown in Brazil, having now added more than2 million new users over the past four days, up from just half a million as of Friday. This rapid growth led some users to encounter the occasional error that would state there were “Not Enough Resources” to handle requests, as Bluesky engineers scrambled to keep the servers stable under the influx of new sign-ups.
As new users downloaded the app, Bluesky jumped to becoming the No. 1 app in Brazil over the weekend, ahead of Meta’s X competitor, Instagram Threads. According to app intelligence firm Appfigures, Bluesky’s total downloads soared by 10,584% this weekend compared to last, and its downloads in Brazil were up by a whopping 1,018,952%. The growth seems to be having a halo effect, as downloads outside Brazil also rose by 584%, the firm noted. In part, this is due to Bluesky receiving downloads in 22 countries where it had barely seen any traction before.
In terms of absolute downloads, countries that saw the most installs outside Brazil included the U.S., Portugal, the U.K., Canada and Spain. Those with the most download growth, however, were Portugal, Chile, Argentina, Colombia and Romania. Most of the latter group jumped from single-digit growth to growth in the thousands.
Bluesky’s newcomers have actively engaged on the platform, too, driving up other key metrics.
Now these are figures that are maybe a week old. But this post from Bluesky from two days ago seems to validate that this is not just a temporary blip:
If you’re Elon Musk, that has to freak you out. I am pretty sure that he was hoping that Brazilians would somehow use other means to continue to use Twitter even though it was banned in the country. But that appears not to be the case. On top of that, it also appears that people outside of Brazil are giving Bluesky a try. None of this is good news for Elon. And what’s likely going to worse news is that advertisers who aren’t spending their advertising budgets on Twitter, are likely going to look to spend their dollars, Pounds, or Euros on Bluesky. Which is even worse news for Elon.
On a personal note, I have noted that I am getting more engagement from Bluesky in the form of people reading my posts which I cross post onto the platform, as well as an uptick of people following my Bluesky account (which is @theitnerd.bsky.social if you’re not already a follower). Thus adding another data point to the observation that this isn’t some sort of temporary blip.
I suspect that Elon may be reconsidering some of his life choices right now as this isn’t going in the right direction for him.
This entry was posted on September 6, 2024 at 8:46 am and is filed under Commentary with tags Bluesky. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Bad News For Elon Musk… Bluesky Has New Users Signing Up At A Massive Rate
I am starting to think that we’re at a tipping point where Elon Musk’s antics have finally driven people to go someplace else other than Twitter for their social media fix. I say that because Tech Crunch is reporting the following:
Social networking startup Bluesky continues to benefit from X’s shutdown in Brazil, having now added more than 2 million new users over the past four days, up from just half a million as of Friday. This rapid growth led some users to encounter the occasional error that would state there were “Not Enough Resources” to handle requests, as Bluesky engineers scrambled to keep the servers stable under the influx of new sign-ups.
As new users downloaded the app, Bluesky jumped to becoming the No. 1 app in Brazil over the weekend, ahead of Meta’s X competitor, Instagram Threads. According to app intelligence firm Appfigures, Bluesky’s total downloads soared by 10,584% this weekend compared to last, and its downloads in Brazil were up by a whopping 1,018,952%. The growth seems to be having a halo effect, as downloads outside Brazil also rose by 584%, the firm noted. In part, this is due to Bluesky receiving downloads in 22 countries where it had barely seen any traction before.
In terms of absolute downloads, countries that saw the most installs outside Brazil included the U.S., Portugal, the U.K., Canada and Spain. Those with the most download growth, however, were Portugal, Chile, Argentina, Colombia and Romania. Most of the latter group jumped from single-digit growth to growth in the thousands.
Bluesky’s newcomers have actively engaged on the platform, too, driving up other key metrics.
Now these are figures that are maybe a week old. But this post from Bluesky from two days ago seems to validate that this is not just a temporary blip:
If you’re Elon Musk, that has to freak you out. I am pretty sure that he was hoping that Brazilians would somehow use other means to continue to use Twitter even though it was banned in the country. But that appears not to be the case. On top of that, it also appears that people outside of Brazil are giving Bluesky a try. None of this is good news for Elon. And what’s likely going to worse news is that advertisers who aren’t spending their advertising budgets on Twitter, are likely going to look to spend their dollars, Pounds, or Euros on Bluesky. Which is even worse news for Elon.
On a personal note, I have noted that I am getting more engagement from Bluesky in the form of people reading my posts which I cross post onto the platform, as well as an uptick of people following my Bluesky account (which is @theitnerd.bsky.social if you’re not already a follower). Thus adding another data point to the observation that this isn’t some sort of temporary blip.
I suspect that Elon may be reconsidering some of his life choices right now as this isn’t going in the right direction for him.
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This entry was posted on September 6, 2024 at 8:46 am and is filed under Commentary with tags Bluesky. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.