Remember Tumblr? The blogging site that was once bought for $1 billion by Yahoo, only to be sold to Automatic the owners of WordPress for a mere $3 million? It’s suddenly become very popular in Brazil thanks to the banning of Twitter in the country. Via Tech Crunch:
According to Tumblr, in the days since the X ban in Brazil, the site saw 222.99% growth in communities and 349.55% growth in users. More specifically, Tumblr’s daily active users in Brazil have shot up by 30% from the 110,000 it was seeing, on average, in the days ahead of the ban.
What’s more, the new users aren’t just visiting the site, they’re creating accounts, too, Tumblr claims. The company says blog creation and community joins have also increased. (The company didn’t provide metrics on this front, however.)
Of those users who joined communities, Tumblr found that the percentage of daily active users in Brazil was also five times higher than those in the rest of the world.
While this isn’t the sort of growth that Bluesky is seeing, it’s not insignificant. The thing is that the longer that Twitter isn’t available in Brazil, the more likely people will seek out alternatives. And if people like those alternatives, the more likely that Twitter will never see those users again. Surely Elon has to know that. Or perhaps he’s not smart enough to know that given some of his more recent behaviour. I guess we’ll find out soon enough.
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This entry was posted on September 21, 2024 at 8:43 am and is filed under Commentary with tags Tumblr, Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Bluesky Isn’t The Only Social Network Gaining Users In Brazil At Elon Musk’s Expense… So Is Tumblr
Remember Tumblr? The blogging site that was once bought for $1 billion by Yahoo, only to be sold to Automatic the owners of WordPress for a mere $3 million? It’s suddenly become very popular in Brazil thanks to the banning of Twitter in the country. Via Tech Crunch:
According to Tumblr, in the days since the X ban in Brazil, the site saw 222.99% growth in communities and 349.55% growth in users. More specifically, Tumblr’s daily active users in Brazil have shot up by 30% from the 110,000 it was seeing, on average, in the days ahead of the ban.
What’s more, the new users aren’t just visiting the site, they’re creating accounts, too, Tumblr claims. The company says blog creation and community joins have also increased. (The company didn’t provide metrics on this front, however.)
Of those users who joined communities, Tumblr found that the percentage of daily active users in Brazil was also five times higher than those in the rest of the world.
While this isn’t the sort of growth that Bluesky is seeing, it’s not insignificant. The thing is that the longer that Twitter isn’t available in Brazil, the more likely people will seek out alternatives. And if people like those alternatives, the more likely that Twitter will never see those users again. Surely Elon has to know that. Or perhaps he’s not smart enough to know that given some of his more recent behaviour. I guess we’ll find out soon enough.
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This entry was posted on September 21, 2024 at 8:43 am and is filed under Commentary with tags Tumblr, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.