Americans are rapidly losing faith in mobile app security. New data reveals that one in four believe brands “don’t care” about protecting their security within the app experience, marking a staggering 337% increase since 2021. For brands, this growing skepticism is more than a reputation issue—it could jeopardize loyalty and retention on a massive scale.
Appdome’s latest U.S. Consumer Survey highlights this shift in consumer trust. With mobile devices now integral to daily life, users expect proactive protection, not just promises. It’s the responsibility of brands to make security a priority, or risk losing consumer trust and engagement:
- 73% of U.S. consumers say they’d delete an app if it lacked proper security.
- 87% prefer proactive fraud prevention, not just reimbursement post-incident.
- 90% now rate security as equally or more important than innovative app features, signaling that robust protection is an essential part of the user experience.
You can view additional key findings from Appdome’s U.S. Consumer Survey here.
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This entry was posted on November 13, 2024 at 9:03 am and is filed under Commentary with tags Appdome. You can follow any responses to this entry through the RSS 2.0 feed.
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1 in 4 Americans Doubt App Security Says Appdome
Americans are rapidly losing faith in mobile app security. New data reveals that one in four believe brands “don’t care” about protecting their security within the app experience, marking a staggering 337% increase since 2021. For brands, this growing skepticism is more than a reputation issue—it could jeopardize loyalty and retention on a massive scale.
Appdome’s latest U.S. Consumer Survey highlights this shift in consumer trust. With mobile devices now integral to daily life, users expect proactive protection, not just promises. It’s the responsibility of brands to make security a priority, or risk losing consumer trust and engagement:
You can view additional key findings from Appdome’s U.S. Consumer Survey here.
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This entry was posted on November 13, 2024 at 9:03 am and is filed under Commentary with tags Appdome. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.