2025 Predictions by Justin Borgman, Cofounder and CEO, Starburst 

Here are some 2025 Technology Predictions about major developments Justin Borgman, Cofounder and CEO, sees in Data, AI  and Storage.

Instant Data Gratification – “Businesses will prioritize real-time analytics, delivering insights within minutes to keep pace with intensifying customer and market demand and competition. This shift will enable faster decision-making across departments, from marketing to customer service, giving organizations a competitive edge. Real-time data will become essential for companies aiming to act on insights immediately, transforming analytics from an ad hoc, retrospective tool to a proactive business driver.”

Accelerating and Scaling AI with Data Products – “Well-defined data products become a prerequisite for scaling AI workflows like RAG.  We all know that your AI is only as good as the data you feed it, and the importance of quality and governance will become more important than ever.  Furthermore, data products INCLUDE business context, which is so critical to your AI applications.”

The Rise of the Hybrid Lakehouse – “The resurgence of on-prem data architectures will see lakehouses expanding into hybrid environments, merging cloud and on-premises data storage seamlessly. The hybrid lakehouse model offers scalability of cloud storage and secure control of on-premises, delivering flexibility and scalability within a unified, accessible framework.”

SQL’s Return to the Lake – “SQL is experiencing a comeback in the data lake as table formats like Apache Iceberg simplify data access, enabling SQL engines to outpace Spark. SQL’s renewed popularity democratizes data across organizations, fostering data-driven decision-making and expanding data literacy across teams. SQL’s accessibility will make data insights widely available, supporting data empowerment.”

Modern Data-Driven SaaS Applications Will Be Built on Lakes Rather Than Warehouses – “New data applications will be built on the lake rather than traditional databases or data warehouses.  The reason is simple: SaaS companies care deeply about gross margins in the products that they offer and data lakes offer significantly better TCO and no vendor lock-in. Building an application on an object storage lake allows companies to leverage open formats like Iceberg for storage and open engines like Trino for compute.  The end result is an application stack that won’t break the bank and is proven to handle Internet scale.”

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