Iris® Powered by Generali (“Iris”) today released the findings of its inaugural Identity & Cybersecurity Concerns Survey, which polls consumers on their digital security practices, as well as fraud resolution experiences if previously victimized. The survey also asked respondents to identify their top concerns surrounding ID theft and areas where they feel most vulnerable, building off the findings of Iris’ annual Holiday Shopping ID Theft survey which the company has conducted over the past 8 years.
When questioned about their online security habits, only 3 in 10 respondents said they employed all recommended cybersecurity recommendations. And this is in spite of deep concerns related to a breach of their personal devices, compromised passwords, and having their home title or deed stolen. Respondents overwhelmingly identified AI when considering threats to their personal information, with 91% listing it as a concern. Women were disproportionately more likely to see AI as a threat, with 41% of females responding that they are extremely concerned compared with 32% of male participants.
The survey also asked respondents to identify life events that they believed made them most vulnerable to identity theft, with 33% of participants listing “moving to a new location” as posing the greatest risk. This was followed by “starting a new business” (31%) and “buying or selling a home” (30%). Notably, Baby Boomer and Gen X participants were far more likely to identify buying a home as a threat (35% and 36% respectively) than Millennials or Gen Z respondents (25% and 26% respectively), which aligns with recent studies conducted by financial institutions like CitiBankthat show most younger Americans do not anticipate they will own a home in their lifetime.
Additionally, when asked who they would reach out to if notified of a data breach, most respondents (46%) indicated they would reach out to their bank or credit card company for support – ahead of just 19% who said they would reach out to their cybersecurity or identity protection provider.
For those who had been a victim of fraud or identity theft in the past 2 years, the survey found that 93% of fraud victims say the resolution process caused them stress, with more than 1 in 2 (52%) saying it was more stress than they ever experienced or significant stress. Only 5% of respondents indicated that an identity protection provider helped them achieve a resolution. At the same time, a majority ofconsumers (66%) said they would be interested in purchasing cybersecurity protection offerings from a bank or credit card company if offered.
Survey Methodology:
This survey was conducted via an Online CARAVAN®survey conducted by Big Village among a sample of 1,010 adults ages 18 and older, live from March 12 through March 14, 2025. Respondents were voluntary members of an online panel weighted by five variables – age, gender, geographic region, race, and education – using data from the U.S. Census Bureau to verify the accuracy of the results. The generations were defined by the following ages: Gen Z (18-27), Millennials (28-43), Gen X (44-59), and Baby Boomers (60-78).
The full results of the survey, which includes additional data about cybersecurity practices, threats top of mind to consumers, and fraud resolution experiences, can be found at https://www.irisidentityprotection.com/icc-2025
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This entry was posted on April 9, 2025 at 9:00 am and is filed under Commentary with tags IRIS. You can follow any responses to this entry through the RSS 2.0 feed.
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Nine out of Ten Americans Concerned About Cybercriminals Leveraging AI
Iris® Powered by Generali (“Iris”) today released the findings of its inaugural Identity & Cybersecurity Concerns Survey, which polls consumers on their digital security practices, as well as fraud resolution experiences if previously victimized. The survey also asked respondents to identify their top concerns surrounding ID theft and areas where they feel most vulnerable, building off the findings of Iris’ annual Holiday Shopping ID Theft survey which the company has conducted over the past 8 years.
When questioned about their online security habits, only 3 in 10 respondents said they employed all recommended cybersecurity recommendations. And this is in spite of deep concerns related to a breach of their personal devices, compromised passwords, and having their home title or deed stolen. Respondents overwhelmingly identified AI when considering threats to their personal information, with 91% listing it as a concern. Women were disproportionately more likely to see AI as a threat, with 41% of females responding that they are extremely concerned compared with 32% of male participants.
The survey also asked respondents to identify life events that they believed made them most vulnerable to identity theft, with 33% of participants listing “moving to a new location” as posing the greatest risk. This was followed by “starting a new business” (31%) and “buying or selling a home” (30%). Notably, Baby Boomer and Gen X participants were far more likely to identify buying a home as a threat (35% and 36% respectively) than Millennials or Gen Z respondents (25% and 26% respectively), which aligns with recent studies conducted by financial institutions like CitiBankthat show most younger Americans do not anticipate they will own a home in their lifetime.
Additionally, when asked who they would reach out to if notified of a data breach, most respondents (46%) indicated they would reach out to their bank or credit card company for support – ahead of just 19% who said they would reach out to their cybersecurity or identity protection provider.
For those who had been a victim of fraud or identity theft in the past 2 years, the survey found that 93% of fraud victims say the resolution process caused them stress, with more than 1 in 2 (52%) saying it was more stress than they ever experienced or significant stress. Only 5% of respondents indicated that an identity protection provider helped them achieve a resolution. At the same time, a majority ofconsumers (66%) said they would be interested in purchasing cybersecurity protection offerings from a bank or credit card company if offered.
Survey Methodology:
This survey was conducted via an Online CARAVAN®survey conducted by Big Village among a sample of 1,010 adults ages 18 and older, live from March 12 through March 14, 2025. Respondents were voluntary members of an online panel weighted by five variables – age, gender, geographic region, race, and education – using data from the U.S. Census Bureau to verify the accuracy of the results. The generations were defined by the following ages: Gen Z (18-27), Millennials (28-43), Gen X (44-59), and Baby Boomers (60-78).
The full results of the survey, which includes additional data about cybersecurity practices, threats top of mind to consumers, and fraud resolution experiences, can be found at https://www.irisidentityprotection.com/icc-2025
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This entry was posted on April 9, 2025 at 9:00 am and is filed under Commentary with tags IRIS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.