Website Planet has analyzed the true impact of Google’s AI Overviews on websites and on Google itself, and determined who’s benefiting, who’s losing out, and what it means for the future of search.Key findings:
- AI Overviews now appear on 31% of Google search pages; in our test, 39 out of 100 searches showed an AI summary.
- Informational sites saw average traffic gains of +241% (with some up 1,933%), but also the steepest drops (down to -76%).
- Google’s search revenue jumped 10% year-over-year after AI Overviews rolled out; cost-per-click rose for 87% of industries.
You can access their detailed report here: https://www.websiteplanet.com/blog/ai-summaries-website-impact-research/
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This entry was posted on July 3, 2025 at 11:18 am and is filed under Commentary with tags Website Planet. You can follow any responses to this entry through the RSS 2.0 feed.
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Website Planet reports on the true impact of Google’s AI Overviews on websites and on Google itself
Website Planet has analyzed the true impact of Google’s AI Overviews on websites and on Google itself, and determined who’s benefiting, who’s losing out, and what it means for the future of search.Key findings:
You can access their detailed report here: https://www.websiteplanet.com/blog/ai-summaries-website-impact-research/
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This entry was posted on July 3, 2025 at 11:18 am and is filed under Commentary with tags Website Planet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.