Website Planed Studies The Creator Economy

Website Planet has a report regarding their most recent content creator research.

Content creation offers visible economic rewards for the select few but most creators struggle to turn their passion into sustainable income. Some of their key findings:

  • Entertainment drives viral reach of the top 56% of the most popular creators.
  • Gender disparities continue, with women occupying only 34% of the top creators’ spots
  • Over 90% of top creators have created their own merchandise lines.
  • 10 out of the 15 creators included in their analysis ranked in the top 10 more than once.

The full report can be found here: https://www.websiteplanet.com/blog/top-streamers-research/

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