97% of Canadian consumer goods leaders say AI is essential for survival says Salesforce

With 97% of Canadian consumer goods leaders saying AI agents will be essential within two years, Salesforce’s latest Consumer Goods Industry Insights Report shows brands are turning to AI to survive rising tariffs and growing economic instability.

The report finds that 60% of Canadian consumer good leaders expect profitable growth to be harder to achieve this year, and 63% anticipate more instability. Price hikes and generic promotions are no longer effective, forcing companies to rethink their strategies, especially when it comes to adopting AI and new technologies.

You can read the insights here: Salesforce Consumer Goods Industry Insights Report Announcement 2025 – Salesforce

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