New Study from Sage and IDC Reveals How High-Performing Channel Partners Win with AI and Specialization

new study from IDC, commissioned by Sage, that examines how high-performing channel partners are leveraging AI to deliver powerful customer outcomes and shape the future of the channel.  

The study found that a new wave of high-performing partners is redefining the channel by scaling faster, adopting AI sooner, and delivering measurable customer outcomes. 

IDC surveyed 2,000 software resellers globally, including Canadian partners for the study. Key Canadian findings include:  

  • 70% of Canadian channel partners say they have an AI practice. 
  • Canadian partners face unique challenges
    • Almost half (49%) citing budget constraints are a top barrier to technology investment. 
    • 44% say lack of skilled resources is the top internal barrier to achieving high performance. 
  • 76% of Canadian partners are embracing a more strategic role in the channel, positioning themselves as trusted advisors rather than transactional sellers. 

You can read the study here: https://www.sage.com/en-ca/news/press-releases/2025/09/idc-study-reveals-how-high-performing-partners-win-with-ai-and-specialisation/

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