Website Planet has published a study which explores how paywalls have evolved beyond news media to become the internet’s default business model, shaping digital content, SaaS, streaming, and even academic publishing.
Among our key findings:
- Paywalls surged in the 2010s (120 new launches) but appear to have stagnated in the 2020s.
- Hard paywalls dominate, with 50% of services relying on this model.
- Nearly half (46.03%) of freemium models are in the software/SaaS sector.
- Pay-per-view is rare overall, but 65% of academic journals with paywalls use it.
You can check their full research here: https://www.websiteplanet.com/blog/2025-paywall-index-a-data-driven-study-across-industries/
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This entry was posted on September 30, 2025 at 2:49 pm and is filed under Commentary with tags Website Planet. You can follow any responses to this entry through the RSS 2.0 feed.
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2025 Paywall Index: A Data-Driven Study Across Industries
Website Planet has published a study which explores how paywalls have evolved beyond news media to become the internet’s default business model, shaping digital content, SaaS, streaming, and even academic publishing.
Among our key findings:
You can check their full research here: https://www.websiteplanet.com/blog/2025-paywall-index-a-data-driven-study-across-industries/
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This entry was posted on September 30, 2025 at 2:49 pm and is filed under Commentary with tags Website Planet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.