Sage announced its AI Trust Label is now live in Sage Intacct for both US and UK customers. This first phase of a global rollout gives tens of thousands of users clearer insight into how AI is developed and used in business software, helping SMBs adopt AI with greater confidence.
Making AI easier to understand
The AI Trust Label provides transparent, accessible information about how AI functions across Sage’s products. It highlights key trust indicators, such as:
- Global regulation compliance
- Customer data usage
- Systems monitoring accuracy and ethical performance
By simplifying complex technical details, Sage enables SMBs to understand the impact of AI in their business without needing technical expertise.
Built on a foundation of responsible innovation
The rollout of the AI Trust Label builds on Sage’s long-standing commitment to responsible technology development. In 2023, Sage published its AI and data ethics principles and adopted the US NIST AI Risk Management Framework globally. The company also signed the Pledge for Trustworthy AI in the World of Work to promote fairness and inclusion and implemented emerging standards such as the UK Government’s AI Cyber Security Code of Practice.
Why trust matters
Sage research shows a direct link between trust and AI adoption. While 94% of SMBs already using AI report seeing benefits, the majority (~70%) have yet to fully adopt the technology. The difference is trust.
Among those who trust AI, 85% say they actively use it in their business. Among those who don’t, that statistic drops to 48%. Less than half (43%) of SMBs say they have low trust in the companies building AI tools for business.
Now, Sage Intacct customers will see the AI Trust label within the product experience and can access additional details via Sage’s Trust & Security Hub.
Expanding across Europe and beyond
Following the successful rollout in the UK and US, Sage will extend the AI Trust Label across Europe as the next step in its roadmap. Future phases will expand the AI Trust Label to more products and markets globally.
Calling for collaboration in responsible AI
Sage continues to advocate for closer collaboration between industry and governments to establish a consistent and certified framework for AI labelling. The company is also exploring ways to share its own framework more broadly to help to accelerate AI adoption across the technology sector.
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This entry was posted on November 11, 2025 at 12:53 pm and is filed under Commentary with tags Sage. You can follow any responses to this entry through the RSS 2.0 feed.
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Sage AI Trust Label Now Live for Tens of Thousands of Users
Sage announced its AI Trust Label is now live in Sage Intacct for both US and UK customers. This first phase of a global rollout gives tens of thousands of users clearer insight into how AI is developed and used in business software, helping SMBs adopt AI with greater confidence.
Making AI easier to understand
The AI Trust Label provides transparent, accessible information about how AI functions across Sage’s products. It highlights key trust indicators, such as:
By simplifying complex technical details, Sage enables SMBs to understand the impact of AI in their business without needing technical expertise.
Built on a foundation of responsible innovation
The rollout of the AI Trust Label builds on Sage’s long-standing commitment to responsible technology development. In 2023, Sage published its AI and data ethics principles and adopted the US NIST AI Risk Management Framework globally. The company also signed the Pledge for Trustworthy AI in the World of Work to promote fairness and inclusion and implemented emerging standards such as the UK Government’s AI Cyber Security Code of Practice.
Why trust matters
Sage research shows a direct link between trust and AI adoption. While 94% of SMBs already using AI report seeing benefits, the majority (~70%) have yet to fully adopt the technology. The difference is trust.
Among those who trust AI, 85% say they actively use it in their business. Among those who don’t, that statistic drops to 48%. Less than half (43%) of SMBs say they have low trust in the companies building AI tools for business.
Now, Sage Intacct customers will see the AI Trust label within the product experience and can access additional details via Sage’s Trust & Security Hub.
Expanding across Europe and beyond
Following the successful rollout in the UK and US, Sage will extend the AI Trust Label across Europe as the next step in its roadmap. Future phases will expand the AI Trust Label to more products and markets globally.
Calling for collaboration in responsible AI
Sage continues to advocate for closer collaboration between industry and governments to establish a consistent and certified framework for AI labelling. The company is also exploring ways to share its own framework more broadly to help to accelerate AI adoption across the technology sector.
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This entry was posted on November 11, 2025 at 12:53 pm and is filed under Commentary with tags Sage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.