Here’s a timely piece of research just published by Forcepoint’s X-Labs team and authored by Lydia McElligott, Security Researcher, titled “How AI is Fueling a New Wave of Black Friday Scams”
Given the upcoming holiday sales surge, this one (with a number of visual examples included) hits at the intersection of cybersecurity, retail behavior and the AI threat landscape.
Three key take-aways from the research:
- AI is raising the stakes. Scams this year don’t look like the old “cheap deal” bait—they’re polished, coherent and realistic: phishing emails that mirror brand templates, cloned retail websites spun up in minutes, fake social-media ads.
- Trusted brands are primary targets. Attackers are leveraging familiarity with brands like Amazon, Temu and luxury labels to build trust and urgency in their scams.
- Defensive behaviours still work—but they require discipline. The article outlines actionable red flags: inspecting sender domains, hovering rather than clicking links, really questioning “too-good-to-be-true” discounts and using secure payment methods.
The post is at: https://www.forcepoint.com/blog/x-labs/black-friday-scams-ai-phishing-guide
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This entry was posted on November 14, 2025 at 12:51 pm and is filed under Commentary with tags Forcepoint X-Labs. You can follow any responses to this entry through the RSS 2.0 feed.
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AI-powered Black Friday scams are Evolving Fast: Forcepoint X-Labs
Here’s a timely piece of research just published by Forcepoint’s X-Labs team and authored by Lydia McElligott, Security Researcher, titled “How AI is Fueling a New Wave of Black Friday Scams”
Given the upcoming holiday sales surge, this one (with a number of visual examples included) hits at the intersection of cybersecurity, retail behavior and the AI threat landscape.
Three key take-aways from the research:
The post is at: https://www.forcepoint.com/blog/x-labs/black-friday-scams-ai-phishing-guide
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This entry was posted on November 14, 2025 at 12:51 pm and is filed under Commentary with tags Forcepoint X-Labs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.